This verse implies the reaction of various people to the Message of God: ``A group He has guided, while another group deserved to go astry.'' Guidance of God is a thing natural, and for all - man, animal, plant, and thing, but what is to be done when a man deliberately rejects it, and takes his choice in evil? God's law and way is not to force man against his Free Will. So they do deserve their misguidance to force Satans for friends instead of their Merciful Lord God.VERSE NO. 30